New Product Development
General
Subject code
MRKT
Course Number
6303
Course Title
New Product Development
Description
This course focuses on the process of creating and marketing new products. Topics discussed include the new product development process, prototyping, market assessment, new product strategies, and other related areas. The course includes a combination of lectures, discussions, and case analyses.
Min
3
Repeatable
No
Number Of Repeats
0
No Requirements