The 30-credit-hour Marketing program equips you with the technical knowledge and skills needed to begin your career in this evolving field, which includes analytics, branding, digital marketing, market research, sales, advertising, and communication.
credit hours (bBS)
ENGL 1301 - Composition and Rhetoric I
ENGL 1302 - Composition and Rhetoric II
ENGL 2301 - World Literature I
ENGL 2302 - World Literature II
HIST 1301 - U.S. History to 1865
HIST 1302 - U.S. History Since 1865
HIST 2301 - World Civilization I
HIST 2302 - World Civilization II
KNES 1101 - Fitness for Living
and one additional activity course (KNES 1102-1122); for veterans or those 25 years of age or older prior to enrollment at DBU, KNES courses are waived.
MATH 1301 - Math for Liberal Arts
MATH 1303 - College Algebra
MATH 1304 - Trigonometry
MATH 1307 - Finite Math for Business Analysis
MATH 1308 - Calculus for Business Analysis
MATH 1405 - Calculus and Analytic Geometry I
Natural Science (1000 or 2000 level courses only)
RELI 1301 - Old Testament Survey
RELI 1302 - New Testament Survey
plus 6 additional RELI hours
POLS 2301 - American National Government
TOTAL GENERAL STUDIES GOURS
ACCT 2301 - Principles of Financial Accounting
FINA 3301 - Corporate Financial Management
MANA 3301 - Principles of Management (S-L)
MANA 3308 - Business and Public Law
MRKT 3301 - Principles of Marketing
MRKT 3302 - Marketing Research and Analysis
MRKT 3303 - Promotional Strategy
MRKT 4306 - Digital Marketing Principles
MRKT 4330 - Strategies and Problems in Marketing
STIM 3301 - Information Systems for Management
Minimum of 12 credit hours in major in residence at Dallas Baptist University, 9 credit hours of which must be upper-level.
Lower or Upper-Level
For Inverted Degree students, all elective hours can be either lower- or upper-level.
Total Credit Hours Required
A 120-credit-hour minimum for a bachelor's degree is required, including 42 upper-level credit hours (Exception: Inverted Degree Program).
Minimum GPA Required for Graduation from Dallas Baptist University: DBU requires a minimum institutional cumulative, major, and minor GPA of 2.0.
(S-L) = Course(s) with field-based service-learning component.
Refer to individual course descriptions for course requisites.
Find course descriptions by category under the Undergraduate Course Descriptions section in the navigation panel.