Marketing (BBS)

The 30-credit-hour Marketing program equips you with the technical knowledge and skills needed to begin your career in this evolving field, which includes analytics, branding, digital marketing, market research, sales, advertising, and communication.

DEGREE REQUIREMENTS

courses

credit hours (bBS)

Professional Studies
PRST 3301 Lifelong Learning (S-L)

3

English

9

ENGL 1301 - Composition and Rhetoric I

ENGL 1302 - Composition and Rhetoric II

ENGL 2301 - World Literature I

or

ENGL 2302 - World Literature II

Fine Arts
FINE 1306 - Introduction to Fine Arts

3

History

6

Choose two:

HIST 1301 - U.S. History to 1865

HIST 1302 - U.S. History Since 1865

HIST 2301 - World Civilization I

HIST 2302 - World Civilization II

Kinesiology

2

KNES 1101 - Fitness for Living

and one additional activity course (KNES 1102-1122); for veterans or those 25 years of age or older prior to enrollment at DBU, KNES courses are waived.

Mathematics

3

Choose one:

MATH 1301 - Math for Liberal Arts

MATH 1303 - College Algebra

MATH 1304 - Trigonometry

MATH 1307 - Finite Math for Business Analysis

MATH 1308 - Calculus for Business Analysis

MATH 1405 - Calculus and Analytic Geometry I

Natural Science (1000 or 2000 level courses only)
One laboratory science from Biology, Chemistry, Environmental Science, Geology, Physical Science, or Physics 

4

Religion  

12

RELI 1301 - Old Testament Survey

RELI 1302 - New Testament Survey

plus 6 additional RELI hours

  • If 30-59 total hours are transferred at the time of initial enrollment at DBU, 3 of the additional RELI hours will be waived.

  • If 60 or more total hours are transferred at the time of initial enrollment at DBU, 6 of the additional RELI hours will be waived. 

Social Science

6

POLS 2301 - American National Government 
ECON 2301 - Principles of Macroeconomics

TOTAL GENERAL STUDIES GOURS

48

Marketing Major 

30

ACCT 2301 - Principles of Financial Accounting

FINA 3301 - Corporate Financial Management

MANA 3301 - Principles of Management (S-L)

MANA 3308 - Business and Public Law

MRKT 3301 - Principles of Marketing

MRKT 3302 - Marketing Research and Analysis

MRKT 3303 - Promotional Strategy

MRKT 4306 - Digital Marketing Principles

MRKT 4330 - Strategies and Problems in Marketing

STIM 3301 - Information Systems for Management

Minimum of 12 credit hours in major in residence at Dallas Baptist University, 9 credit hours of which must be upper-level.

Electives

Upper-Level

Lower or Upper-Level

12

30

For Inverted Degree students, all elective hours can be either lower- or upper-level.

Total Credit Hours Required

120

A 120-credit-hour minimum for a bachelor's degree is required, including 42 upper-level credit hours (Exception: Inverted Degree Program).

Minimum GPA Required for Graduation from Dallas Baptist University: DBU requires a minimum institutional cumulative, major, and minor GPA of 2.0. 

(S-L) = Course(s) with field-based service-learning component.

Refer to individual course descriptions for course requisites.

COURSE DESCRIPTIONS

Find course descriptions by category under the Undergraduate Course Descriptions section in the navigation panel.