Marketing (BBS)

This Professional Studies Degree is designed to meet the special demands of adult learners. The 36-credit-hour Marketing program equips you with the technical knowledge and skills needed to begin your career in this evolving field, which includes analytics, branding, digital marketing, market research, sales, advertising, and communication.

DEGREE REQUIREMENTS

courses	credit hours (bBS)
Professional Studies PRST 2301 Lifelong Learning (S-L)	3
English	9
ENGL 1301/1401 - Composition and Rhetoric I ENGL 1302 - Composition and Rhetoric II
ENGL 2301 - World Literature I or ENGL 2302 - World Literature II
Fine Arts FINE 1306 - Introduction to Fine Arts	3
History	6
*Choose two:* HIST 1301 - U.S. History to 1865 HIST 1302 - U.S. History Since 1865 HIST 2301 - World Civilization I HIST 2302 - World Civilization II
Kinesiology	2
KNES 1101 - Fitness for Living *and* one additional activity course (KNES 1102-1122); for veterans or those 25 years of age or older prior to enrollment at DBU, KNES courses are waived.
Mathematics	3
*Choose one:* MATH 1301 - Math for Liberal Arts MATH 1303 - College Algebra MATH 1304 - Trigonometry MATH 1307 - Finite Math for Business Analysis MATH 1308 - Calculus for Business Analysis MATH 1405 - Calculus and Analytic Geometry I
Natural Science (1000 or 2000 level courses only) One laboratory science from Biology, Chemistry, Environmental Science, Geology, Physical Science, or Physics	4
Religion	12
RELI 1301 - Old Testament Survey RELI 1302 - New Testament Survey
*plus* 6 additional RELI hours If 30-59 total hours are transferred at the time of initial enrollment at DBU, 3 of the additional RELI hours will be waived. If 60 or more total hours are transferred at the time of initial enrollment at DBU, 6 of the additional RELI hours will be waived.
Social Science	6
POLS 2301 - American National Government ECON 2301 - Principles of Macroeconomics
TOTAL GENERAL STUDIES HOURS	48
Marketing Major	36
Core Courses ACCT 2301 - Principles of Financial Accounting FINA 3301 - Corporate Financial Management MANA 3301 - Principles of Management (S-L) STIM 3301 - Information Systems for Management Marketing Major MANA 3305 - Managerial Statistics MRKT 3301 - Principles of Marketing MRKT 3302 - Marketing Research and Analysis MRKT 3303 - Promotional Strategy MRKT 4330 - Strategies and Problems in Marketing MRKT 4331 - New Product Development and Marketing (AGP-eligible) MRKT 4341 - Current Topics in Global Marketing MRKT 4345 - Consumer and Buyer Behavior (AGP-eligible)
Electives
Upper-Level Lower or Upper-Level	3 33
For Inverted Degree students, all elective hours can be either lower- or upper-level.*
Total Credit Hours Required	120

*Inverted Option: Depending on the number of applicable transferred credit hours, a student may be able to use at least 24 technical/occupational credit hours or 24 credit hours in a specific field of study (e.g., credits earned from military transcripts and/or corporate training, etc.) as elective credits for an Inverted Degree. Minimum of 12 credit hours in major in residence at Dallas Baptist University, 9 credit hours of which must be upper-level. Students should coordinate with their academic advisor to determine if an inverted degree would be beneficial/applicable after all transcripts have been officially evaluated.

A 120-credit-hour minimum for a bachelor's degree is required, including 36 upper-level credit hours (Exception: Inverted Degree Program).

Minimum GPA Required for Graduation from Dallas Baptist University: DBU requires a minimum institutional cumulative, major, and minor GPA of 2.0.

(S-L) = Course(s) with field-based service-learning component.

Refer to individual course descriptions for course requisites.

COURSE DESCRIPTIONS

Find course descriptions by category under the Undergraduate Course Descriptions section in the navigation panel.