The 24-credit-hour Marketing program equips students with the technical knowledge and skills needed to begin a career in this evolving field, which includes analytics, branding, digital marketing, market research, sales, advertising, and communication.
The purpose of the Marketing Department is to provide a high-quality, Christ-centered education in marketing that will prepare students to be capable servant leaders in business today and tomorrow.
credit hours (bba)
Developing A Christian Mind
DCM 2301 - Developing a Christian Mind
ECON 2301 - Principles of Macroeconomics
ECON 2302 - Principles of Microeconomics
ENGL 1301 - Composition and Rhetoric I
ENGL 1302 - Composition and Rhetoric II
ENGL 2301 - World Literature I
ENGL 2302 - World Literature II
FINE 1306 - Introduction to Fine Arts
Foundations for Excellence
FOUN 1101 - Foundations for Excellence
is required of all first-year and transfer students with fewer than 15 credit hours. (AP, CLEP, IB, or dual/concurrent credit earned while in high school does not count toward these 15 credit hours.)
HIST 1301 - U.S. History to 1865
HIST 1302 - U.S. History Since 1865
HIST 2301 - World Civilization I
HIST 2302 - World Civilization II
KNES 1101 - Fitness for Living
and one additional activity course (KNES 1102-1122); for veterans or those 25 years of age or older prior to enrollment at DBU, KNES courses are waived.
MATH 1307 - Finite Math for Business Analysis
MATH 1308 - Calculus for Business Analysis
Natural Science (1000 or 2000 level courses only)
One laboratory science from Biology, Chemistry, Environmental Science, Geology, Physical Science, or Physics
RELI 1301 - Old Testament Survey
RELI 1302 - New Testament Survey
three additional credit hours depending on credit hours transferred at time of initial enrollment
Social Sciences (1000 or 2000 level courses only)
POLS 2301 - American National Government
an additional three credit hours may be selected from Psychology or Sociology
COMA 1302 - Speech and Interpersonal Communication
TOTAL GENERAL STUDIES HOURS
ACCT 2301 - Principles of Financial Accounting
ACCT 2302 - Principles of Managerial Accounting
FINA 3301 - Corporate Financial Management
MANA 3301 - Principles of Management (S-L)
MANA 3305 - Managerial Statistics
MANA 3306 - Management Communication
MANA 3308 - Business and Public Law
MANA 4301 - Operations and Quality Management
MANA 4320 - Strategy and Problems in Management
MRKT 3301 - Principles of Marketing
STIM 3301 - Information Systems for Management
MRKT 3302 - Marketing Research and Analysis
MRKT 3303 - Promotional Strategy
MRKT 4306 - Digital Marketing Principles
MRKT 4307 - Social Media in Business
MRKT 4330 - Strategies and Problems in Marketing
MRKT 4345 - Consumer Behavior
Plus 6 upper-level elective credit hours in marketing
Upper-Level Business Electives
Lower or Upper-Level Business Electives
TOTAL CREDIT HOURS REQUIRED
A 120-credit-hour minimum for a bachelor's degree is required, including 36 upper-level credit hours
At least 12 credit hours in the major program must be completed at Dallas Baptist University, including nine upper-level course hours.
Minimum GPA Required for Graduation from Dallas Baptist University: DBU requires a minimum institutional cumulative, major, and minor GPA of 2.0.
(S-L)=Course(s) with field-based service-learning component.
MINOR IN MARKETING
See information about the marketing minor here.
Students are required to take the Major Field Test (MFT) as part of MANA 4320 Strategy and Problems in Management. Students will prepare for the exam through completion of the coursework of MANA 4320.
Refer to individual course descriptions for course requisites.
Find course descriptions by category under the Undergraduate Course Descriptions section in the navigation panel.