Certificate in Advertising and Promotions
(18 hours – excluding requisites)
This program will introduce you to promotional strategy, marketing, and graphic design – a dynamic mix of business and art. You can learn key strategies and harness your creativity, building the skills you will use in present and future employment.
PROGRAM FUNDAMENTALS
Identify the forces influencing consumers in our competitive economy. Develop an understanding of promotions and the marketing mix. Create and investigate applied design and illustration for various media.
REQUIRED COURSES (excluding requisites)
courset | |||
|---|---|---|---|
MRKT 3301 - Principles of Marketing MRKT 3302 - Marketing Research and Analysis MRKT 3303 - Promotional Strategy MRKT 4306 - Digital Marketing (AGP-eligible) MRKT 4307 - Social Media Business (AGP-eligible) MRKT 4345 - Consumer and Buyer Behavior (AGP-eligible) | |||
Refer to individual course descriptions for course requisites. |
COURSE DESCRIPTIONS
Find course descriptions by category under the Undergraduate Course Descriptions section in the navigation panel.