Certificate in Advertising and Promotions
(18 hours – excluding requisites)
This program will introduce you to promotional strategy, marketing, and graphic design – a dynamic mix of business and art. You can learn key strategies and harness your creativity, building the skills you will use in present and future employment.
Identify the forces influencing consumers in our competitive economy. Develop an understanding of promotions and the marketing mix. Create and investigate applied design and illustration for various media.
REQUIRED COURSES (excluding requisites)
MRKT 3301 - Principles of Marketing
MRKT 3303 - Promotional Strategy
MRKT 4345 - Consumer Behavior
COMA 3316 - Media Graphics
ART 3317/COMA 3317 - Contemporary Advertising
COMA 2318 - Basic Digital Design
COMA 3318 - Web Design
Refer to individual course descriptions for course requisites.
Find course descriptions by category under the Undergraduate Course Descriptions section in the navigation panel.