SPRM 5305 (3-3-0) Sport Sales and Promotion
Course is structured to equip sport managers with skills necessary to host sporting events, staffing, facility management, and organization of sport programs.
SPRM 5309 (3-3-0) Sport Finance
Students entering the sport industry will learn about financial practices that are common in all areas of business, and also learn the nuances that are intrinsic to sport finance. The aim of this course is to aid sport management students to gain a fundamental grasp on finance concepts, terms, and processes.
SPRM 5330 (3-3-0) Sport Marketing
This course focuses on marketing issues as they relate to ever-evolving sport-related enterprises. A variety of marketing techniques and approaches are analyzed to broaden students’ backgrounds in this area and to better allow them to develop effective and comprehensive sport marketing plans.
SPRM 5332 (3-3-0) Sport Facility and Event Management
This course is structured to equip sport managers with skills necessary to be prepared for event planning, staffing, scheduling, facility maintenance schedules, and the organization of sport programs.
SPRM 6330 (3-3-0) Legal and Ethical Issues in Sport (S-L)
This course is dually designed to assist students in self-evaluating and developing their moral and ethical reasoning skills and also to educate and prepare students to have a base knowledge of the legal situations they will face as they relate to the field of sport and risk management. Special consideration will be given to both the macro and micro ethical concepts of competition and fair play, doping, and genetic enhancement in sport, gender, and sexual equality, and issues in the social ethics of sport. Contemporary case studies examining personal, social, and organizational examples of application of legal and ethical principles will be utilized. This course contains a field-based service-learning component.
Offered: Fall, Spring.
SPRM 6331 (3-3-0) Business of Sport
This course provides an examination of the business of professional, club, and college sports. Emphasis will be given to the areas where the features of the sports industry give rise to different challenges and opportunities than those found in other businesses. Topics include athletes and agents, sports marketing, broadcasting and media, stadiums and arenas, and financial valuation and profitability.
Offered: Fall, Spring.