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Communication: Public Relations (BA/BS)


This program is designed to prepare the student for a career in the dynamic world of Public Relations as organizations must possess the ability to properly communicate with and relate to their surrounding environment. Areas of study include Social Media, Writing, Accounting, and Crisis Communication. An Internship is required for this program.

DEGREE REQUIREMENTS

courses

credit hours (ba)

credit hours (bS)

Developing A Christian Mind
DCM 2301 - Developing a Christian Mind

3

3

English

12

9

ENGL 1301 - Composition and Rhetoric I

ENGL 1302 - Composition and Rhetoric II

ENGL 2301 - World Literature I

and/or

ENGL 2302 - World Literature II

Fine Arts
FINE 1306 - Introduction to Fine Arts

3

3

Foreign Language
*Six hours at the 2000 level if adequate requisites are met

14*

0

Foundations for Excellence

1

1

FOUN 1101 - Foundations for Excellence

is required of all first-year and transfer students with fewer than 15 credit hours.

(AP, CLEP, IB, or dual/concurrent credit earned while in high school does not count toward these 15 credit hours.)

History

6

6

Choose two:

HIST 1301 - U.S. History to 1865

HIST 1302 - U.S. History Since 1865

HIST 2301 - World Civilization I

HIST 2302 - World Civilization II

Kinesiology

2

2

KNES 1101 - Fitness for Living

and one additional activity course (KNES 1102-1122); for veterans or those 25 years of age or older prior to enrollment at DBU, KNES courses are waived.

Mathematics

3

3

(BA)

Choose one:

MATH 1301 - Math for Liberal Arts

MATH 1303 - College Algebra

MATH 1307 - Finite Math for Business Analysis

MATH 1405 - Calculus and Analytic Geometry I


(BS)

Choose one:

MATH 1303 - College Algebra

MATH 1307 - Finite Math for Business Analysis

MATH 1405 - Calculus and Analytic Geometry I

Natural Science (1000 or 2000 level courses only)

4

15

One laboratory science (BA)

or

15 credit hours of laboratory science (BS)

selected from two or more areas of Biology, Chemistry, Environmental Science, Geology, Physical Science, or Physics.

Religion

9

9

RELI 1301 - Old Testament Survey

RELI 1302 - New Testament Survey

and

three additional credit hours depending on credit hours transferred at time of initial enrollment

Social Science

6

6

POLS 2301 - American National Government

and

PSYC 1301 - General Psychology

or

SOCI 1301 - Introduction to Sociology

TOTAL GENERAL STUDIES HOURS

63

57

Public Relations Major:

54

54

A major in Communication with a concentration in Public Relations

Complete the following 14 courses for 42 credit hours:

42

42

ACCT 2301 - Principles of Financial Accounting

COMA 1302 - Speech and Interpersonal Communication

COMA 2302 - Voice and Articulation

COMA 2330 - Introduction to Public Relations

COMA 3301 - Nonverbal Communication

COMA 3303 - Small Group Communication

COMA 3304 - Writing Across Media

COMA 3308 - Persuasive Communication

COMA 3317 - Contemporary Advertising

COMA 3350 - Social Media

COMA 4310 - Internship in Communication

COMA 4322 - Leadership Communication (S-L) (AGP-eligible)

COMA 4323 - Communication Theory (AGP-eligible)

COMA 4345 - Public Relations in the Real World (S-L)

Complete two of the following allied courses for 6 hours:

6

6

MANA 3301 - Principles of Management (S-L)

MRKT 3301 - Principles of Marketing

SOCI 4301 - Race and Ethnicity

Specialization Electives:

6

6

Students need to take two upper-level (3000 or 4000-level) COMA electives from the Specialization list.  

COMA 3302 - Argumentation and Debate

COMA 3305 - Media Announcing

COMA 3306 - Modern Media Storytelling

COMA 3307 - Film and Electronic Cinematography

COMA 3313 - Advanced Public Speaking

COMA 3314 - Photography II

COMA 3318 - Web Design

COMA 3319 - Visual Communication

COMA 3321 - Graphic Design I

COMA 3322 - Graphic Design II

COMA 3332 - Church Media Leadership

COMA 3334 - Presentations - Church Media

COMA 4310 - Internship in Communication

COMA 4315 - Political Communication

COMA 4316 - Management and Communication in Film

COMA 4318 - History of Graphic Design I

COMA 4321 - Advertising Design (S-L)

COMA 4325 - Communication in the Digital Age

COMA 4330 - Special Topics in Communication

COMA 4365 - Practicum in Cross-Cultural Communication

COMA 4380 - The Arts and the Creative Process

HOST 4341 - Event and Wedding Management

Electives 

Upper-Level

Lower or Upper-Level

0

3

0

9

A minor is recommended.

TOTAL CREDIT HOURS REQUIRED

120

120

A 120-credit-hour minimum for a bachelor’s degree is required, including 36 upper-level credit hours.

At least 12 credit hours in the major program must be completed at Dallas Baptist University, including nine upper-level course hours.

Minimum GPA Required for Graduation from Dallas Baptist University: DBU requires a minimum institutional cumulative, major, and minor GPA of 2.0.

(S-L) = Course(s) with field-based service-learning component.

Refer to individual course descriptions for course requisites.

COURSE DESCRIPTIONS

Find course descriptions by category under the Undergraduate Course Descriptions section in the navigation panel.