Marketing Concepts
General
Subject code
MRKT
Course Number
51.521
Course Title
Marketing Concepts
Description
The topics covered in this course include an overview of marketing history, marketing strategy, environmental forces, buyer behavior, market analysis, product strategy and developments, channels of distribution, promotional strategy and advertising, and pricing strategy. Equivalent to MRKT 3301 Principles of Marketing.
Min
1.5
Repeatable
No
Number Of Repeats
0