Lean Start-Up

The Lean Startup methodology provides entrepreneurs a framework for identifying and testing opportunities to create new products, services and businesses that deliver value. This course teaches students how to quickly get to market with a product or service that effectively solves a problem for an identified customer market. The course requires students to conduct experiments and interview prospective customers to assess the true need or problem and evaluate the existing alternatives, and then to create offers for new products services that deliver value to an identified set of early adopters.