Marketing and Public Relations

The content of this course emphasizes the following concepts: 1. Principles underlying public relations in K-12 education 2. Foundational elements of marketing in educational institutions 3. Strategies for management and communication in a crisis situation 4. Development of school community understanding and support 5. Relationship development and collaboration among consumers, educators, members, constituents, governing boards, agencies, media, and the various publics to maximize educational programs and services. 6. Communication distribution strategies for public relations, marketing, promotion, and advertising.