Download as PDF

BA/BS.COMPR.MACOM.COMA.ACCEL - Bachelor of Arts/Bachelor of Science in Communication: Public Relations/Master of Arts in Communication

Program Information

Department(s)

Communication

Program Long Title

Bachelor of Arts/Bachelor of Science in Communication: Public Relations/Master of Arts in Communication

Credential Designation

BA/BS/MACOM

Program Code

BA/BS.COMPR.MACOM.COMA.ACCEL

Program Level

UG/GR

College/School

Fine Arts

Program Description

The Accelerated BA/BS in Communication: Public Relations and MA in Communication degree plan provides a seamless interface between undergraduate and graduate degrees in communication for students preparing for a career in the fields of public relations and strategic communication. Through Christ-centered higher education, graduates are prepared to contribute their knowledge and skills as communication specialists and servant leaders to educational, ministry, community, and professional organizations.

Degree Requirements

Free Form Requirements

UNDERGRADUATE REQUIREMENTS

courses	credit hours (ba)	credit hours (bS)
Developing A Christian Mind DCM 2301 - Developing a Christian Mind	3	3
English	12	9
(BA) ENGL 1301 - Composition and Rhetoric I ENGL 1302 - Composition and Rhetoric II ENGL 2301 - World Literature I ENGL 2302 - World Literature II (BS) ENGL 1301 - Composition and Rhetoric I ENGL 1302 - Composition and Rhetoric II ENGL 2301 - World Literature I or ENGL 2302 - World Literature II
Fine Art FINE 1306 - Introduction to Fine Arts	3	3
Foreign Language *Six hours at the 2000 level if adequate requisites are met	14*	0
Foundations for Excellence	1	1
FOUN 1101 - Foundations for Excellence is required of all first-year and transfer students with fewer than 15 credit hours. (AP, CLEP, IB, or dual/concurrent credit earned while in high school does not count toward these 15 credit hours.)
History	6	6
*Choose two:* HIST 1301 - U.S. History to 1865 HIST 1302 - U.S. History Since 1865 HIST 2301 - World Civilization I HIST 2302 - World Civilization II
Kinesiology	2	2
KNES 1101 - Fitness for Living and one additional activity course (KNES 1102-1122); for veterans or those 25 years of age or older prior to enrollment at DBU, KNES courses are waived.
Mathematics	3	3
*Choose one:* (BA) MATH 1301 - Math for Liberal Arts MATH 1303 - College Algebra MATH 1307 - Finite Math for Business Analysis MATH 1405 - Calculus and Analytic Geometry (BS) MATH 1303 - College Algebra MATH 1307 - Finite Math for Business Analysis MATH 1405 - Calculus and Analytic Geometry
Natural Science (1000 or 2000 level courses only)	4	15
One laboratory science (BA) or 15 credit hours of laboratory science (BS) selected from two or more areas of Biology, Chemistry, Environmental Science, Geology, Physical Science, or Physics
Religion	9	9
RELI 1301 - Old Testament Survey RELI 1302 - New Testament Survey and three additional credit hours depending on credit hours transferred at time of initial enrollment
Social Science POLS 2301 - American National Government and an additional three credit hours may be selected from Economics, Philosophy, Political Science, Psychology, or Sociology.	6	6
TOTAL GENERAL STUDIES HOURS	63	57
BA/BS Communication: Public Relations Major	42	42
Complete the following courses for 42 credit hours: ACCT 2301 - Principles of Financial Accounting COMA 1302 - Speech and Interpersonal Communication COMA 2302 - Voice and Articulation COMA 2330 - Introduction to Public Relations COMA 3301 - Nonverbal Communication COMA 3303 - Small Group Communication COMA 3304 - Writing Across Media COMA 3317 - Contemporary Advertising COMA 3350 - Social Media COMA 4310 - Internship in Communication COMA 4319 - Communication Styles: A Key to Business Success COMA 4322 - Leadership Communication (S-L) COMA 4323 - Communication Theory COMA 4345 - Public Relations in the Real World (S-L)
Required Allied Courses: Complete two of the following allied courses for 6 hours MANA 3301 - Principles of Management (S-L) MRKT 3301 - Principles of Marketing SOCI 4301 - Race and Ethnicity	6	6
Shared Undergraduate/Graduate Courses	6	6
COMA 6300 - Introduction to Graduate Communication Studies COMA 6301 - Advanced Communication Theory
Additional Upper-Level Electives Required*	0	0
Additional Lower or Upper-Level Electives Required*	3	9
TOTAL UNDERGRADUATE WITH SHARED HOURS REQUIRED	120

A 120-credit-hour minimum for a bachelor's degree is required. Students must complete all Undergraduate hours and shared undergraduate/graduate hours prior to enrolling for remaining Graduate hours.

*Elective Requirements

• In order to satisfy the “Undergraduate only” portion of an accelerated degree plan, sufficient lower-level and upper-level elective hours must be taken to complete the minimum number of Undergraduate credit hours required for each specific accelerated degree.

• As part of this accelerated degree plan, 6 shared Graduate hours will be counted toward a minimum of 36 upper-level Undergraduate credit hours required for all bachelor’s degrees.

REMAINING GRADUATE REQUIREMENTS

courses	credit hours (Ma)
Required Core Courses	12
COMA 6303 - Digital Media Communication COMA 6305 - Presentation Communication (S-L) COMA 6307 - Communication Leadership for Groups COMA 6309 - Social Media and Communication
MA in Communication Concentrations	18
Choose one of five concentrations: Communication Leadership Concentration MAL 6301 - Christian Worldview of Leadership MAL 6303 - Leadership in Conflict and Adversity MAL 6304 - Leadership Communication MANA 6312 - Communication and Business Behavior Elective: Any additional graduate-level COMA course selected in consultation with an advisor. Elective: Any additional graduate-level program course selected in consultation with an advisor. Communication Studies Concentration COMA 6310 - Rhetoric, Argumentation, and Advocacy COMA 6311 - Relational Communication COMA 6312 - Advanced Persuasive Communication COMA 6313 - Advanced Nonverbal Communication COMA 6314 - Intercultural Communication
COMA 6315 - Communication Studies Graduate Internship or COMA 6316 - Communication Studies Graduate Research Project
Integrated Marketing Concentration COMA 6322 - Communication Campaigns MRKT 6301 - Advanced Marketing Strategies (S-L) MRKT 6312 - Consumer and Buyer Behavior MRKT 6321 - International Marketing MRKT 6331 - Marketing Analysis Elective: Any additional graduate-level program course selected in consultation with an advisor. Organizational Communication Management Concentration COMA 6320 - Organizational Communication COMA 6321 - Strategic Communication for Organizations COMA 6322 - Communication Campaigns COMA 6323 - Communication Consulting COMA 6324 - Communication for Global Organizations
COMA 6325 - Organizational Communication Management Graduate Internship or COMA 6326 - Organizational Communication Management Graduate Research Project
Sports Communication Concentration COMA 6321 - Strategic Communication for Organizations KINE 6326 - Psychology of Sport and Performance SPRM 5330 - Sport Marketing SPRM 5332 - Sport Facility and Event Management SPRM 6330 - Legal and Ethical Issues in Sport (S-L) SPRM 6331 - Business of Sport
TOTAL ADDITIONAL GRADUATE HOURS REQUIRED	30
TOTAL CREDIT HOURS REQUIRED FOR ACCELERATED DEGREE	150

(S-L) = Course(s) with field-based service-learning component.

Refer to course descriptions for course requisites.

COURSE DESCRIPTIONS

Find course descriptions by category under the Undergraduate Course Descriptions OR Graduate Course Descriptions section in the navigation panel.