BA.MUSB - Bachelor of Arts in Music Business
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Program Description
The Business of Music . . .
At first, “Music Business” seems like a contradiction of terms. But the truth is, the success of any professional musical venture—whether commercial or classical— involves business. And it also involves a lot of people, doing a lot of different things. A musical concert, for example, requires a promotion team, an agent, a manager and stage crew (including lights and sound) before the first note of music is played. Similarly, a single CD or digital download represents the work of the artist and supporting musicians but also studio engineers, producers, technicians, visual and graphic artists, photographers, lawyers, marketing strategists, distributors, retailers – and the list goes on.
Great career potential . . .
Yes, the commercial music industry offers an impressive diversity of career opportunities. And the Industry’s continuing expansion and increasing complexity have created the need for a new professional—one who understands not only music but also administration, accounting, marketing, entrepreneurship, creative and critical thinking, and law.
To prepare students looking for a career in today’s music business, the DBU College of Fine Arts and the College of Business have joined forces to create specialized degrees in music business at DBU. In addition to the liberal arts core of general studies requirements, the degree features studies in music, traditional and jazz music theory, accounting, marketing, management, and specific aspects of the music industry and entrepreneurship. Our music business students are fully integrated into the life of the Department of Music through private lessons, ensemble experiences, and performances. A solid foundation for a successful career.
And that’s not all . . .
The Dallas/Fort Worth Metroplex commands national attention in the entertainment business. In addition to both television production and state-of-the-art recording studios, booking agents, concert promoters, commercial production houses, and major performance venues are located in the area. Because of DBU’s close proximity to the Dallas/Forth Worth music industry, our degrees in music business offer students the opportunity of actually working in the industry. During the senior year, music business majors are required to complete an internship and may apply with a local music business or entrepreneurial venture that matches their area of interest. It’s a distinct advantage.
At first, “Music Business” seems like a contradiction of terms. But the truth is, the success of any professional musical venture—whether commercial or classical— involves business. And it also involves a lot of people, doing a lot of different things. A musical concert, for example, requires a promotion team, an agent, a manager and stage crew (including lights and sound) before the first note of music is played. Similarly, a single CD or digital download represents the work of the artist and supporting musicians but also studio engineers, producers, technicians, visual and graphic artists, photographers, lawyers, marketing strategists, distributors, retailers – and the list goes on.
Great career potential . . .
Yes, the commercial music industry offers an impressive diversity of career opportunities. And the Industry’s continuing expansion and increasing complexity have created the need for a new professional—one who understands not only music but also administration, accounting, marketing, entrepreneurship, creative and critical thinking, and law.
To prepare students looking for a career in today’s music business, the DBU College of Fine Arts and the College of Business have joined forces to create specialized degrees in music business at DBU. In addition to the liberal arts core of general studies requirements, the degree features studies in music, traditional and jazz music theory, accounting, marketing, management, and specific aspects of the music industry and entrepreneurship. Our music business students are fully integrated into the life of the Department of Music through private lessons, ensemble experiences, and performances. A solid foundation for a successful career.
And that’s not all . . .
The Dallas/Fort Worth Metroplex commands national attention in the entertainment business. In addition to both television production and state-of-the-art recording studios, booking agents, concert promoters, commercial production houses, and major performance venues are located in the area. Because of DBU’s close proximity to the Dallas/Forth Worth music industry, our degrees in music business offer students the opportunity of actually working in the industry. During the senior year, music business majors are required to complete an internship and may apply with a local music business or entrepreneurial venture that matches their area of interest. It’s a distinct advantage.
Additional Program Information
For more information on the music business programs at DBU, contact finearts@dbu.edu.