Advanced Certificate in Marketing Analytics
(27 hours – excluding requisites)
The Advanced Certificate in Marketing Analytics equips participants to apply digital marketing and analytic skills to make data-driven decisions. Topics will include brand strategy, integrated marketing, and marketing analytics to further hone expertise in marketing and data analysis. Designed for marketing professionals who want to master the more complicated aspects of data, participants will learn how to use market data and digital marketing tools through specialized courses in order to help their businesses to make more informed decisions and to allocate resources most efficiently. Focus is on the impact that data analysis has on marketing, advertising, and brand strategy; it’s not just driving the data, it’s about making informed decisions based on the meaning of that data.
REQUIRED COURSES (excluding requisites)
MRKT 6351 - Online Consumer Behavior
MRKT 6352 - Customer Segmentation and Descriptive Analysis
MRKT 6353 - Social Media and VOC Analytics
MRKT 6354 - Social and Mobile Marketing
MRKT 6355 - Web Analytics
MRKT 6356 - Predictive and Prescriptive Analytics
MRKT 6357 - Digital Storytelling and Branding
MRKT 6358 - Digital Marketing and Campaigns
MRKT 6359 - Creating Value through Operations Analytics Internship
Refer to individual course descriptions for course requisites.
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