Advanced Certificate in Marketing Analytics

(27 hours – excluding requisites)

The Advanced Certificate in Marketing Analytics equips participants to apply digital marketing and analytic skills to make data-driven decisions.  Topics will include brand strategy, integrated marketing, and marketing analytics to further hone expertise in marketing and data analysis.  Designed for marketing professionals who want to master the more complicated aspects of data, participants will learn how to use market data and digital marketing tools through specialized courses in order to help their businesses to make more informed decisions and to allocate resources most efficiently.  Focus is on the impact that data analysis has on marketing, advertising, and brand strategy; it’s not just driving the data, it’s about making informed decisions based on the meaning of that data.

REQUIRED COURSES (excluding requisites)

Course

MRKT 6351 - Online Consumer Behavior

MRKT 6352 - Customer Segmentation and Descriptive Analysis

MRKT 6353 - Social Media and VOC Analytics

MRKT 6354 - Social and Mobile Marketing

MRKT 6355 - Web Analytics

MRKT 6356 - Predictive and Prescriptive Analytics

MRKT 6357 - Digital Storytelling and Branding

MRKT 6358 - Digital Marketing and Campaigns

MRKT 6359 - Creating Value through Operations Analytics Internship

Refer to individual course descriptions for course requisites.

COURSE DESCRIPTIONS

Find course descriptions by category under the Graduate Course Descriptions section in the navigation panel.