Advanced Certificate in Marketing

(12 hours – excluding requisites)

This program is designed to equip the student to develop and enhance marketing skills and competencies through exposure to innovative business ideas using the latest trends and techniques. Advanced studies will focus on the processes and practical applications involved in meeting market demands and satisfying customer needs.

REQUIRED COURSES (excluding requisites)

Course

MRKT 6312 - Consumer and Buyer Behavior*

MRKT 6321 - International Marketing*

MRKT 6331 - Marketing Analysis*

MRKT 6341 - Advanced Marketing Strategies*

*Refer to individual course descriptions for course requisites.

COURSE DESCRIPTIONS

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