ENTR 6301 (3-3-0) New Business Creation
This course focuses on three components which include identifying a problem/customer fit, creating a solution that better meets the needs of customers than the existing alternatives, and creating traction for the proposed solution. The course utilizes the lean start-up methodology to teach principles but also to give students hands-on experience with enacting the principles. The philosophy is based on the idea that students learn better by doing. Through utilization of tools such as a lean canvas, customer forces canvas, customer factory, and traction roadmap, students will formulate a business model and plan for executing on the model, culminating in a pitch at the end of the semester.
Offered: Fall, Spring, Summer.
ENTR 6303 (3-3-0) Marketing and New Product Development for Entrepreneurs
This course focuses on the process of creating and marketing new products for entrepreneurial ventures. Topics discussed include the new product development process, prototyping, market assessment, new product strategies, and other related areas taken from the perspective of the entrepreneur. Students will bring these concepts together by the end of the semester with the development of a strategic marketing plan.
ENTR 6304 (3-3-0) Strategy and Management of Growing Businesses
This practicum-based course addresses the challenges of managing a growing company while maintaining an entrepreneurial spirit. Topics addressed include issues related to growing and scaling the business such as: planning for and measuring economic performance, establishing and maintaining quality controls, short and long-term planning regarding financial needs, production demand, customer acquisition and retention, and human resource needs. Students in the course will apply these concepts to a business either through a practicum or through the business accelerator, depending on the section of the course.
Requisites: ENTR 6301 and ENTR 6303.
Offered: Fall, Spring.
ENTR 6306 (3-3-0) International Entrepreneurship
This course provides students with an understanding of the complexities faced by entrepreneurs doing business in a global environment. Once the domain of only large, experienced multinational corporations, international business is now of interest to new and young firms, guided by entrepreneurs with a global vision. The course lays a theoretical foundation on which the practical application of international entrepreneurship is then built.