STEM Master of Business Administration
NEW FOR FALL 2021
The STEM MBA with a Marketing Analytics specialization equips participants to apply digital marketing and analytic skills to make data-driven decisions for complex problem-solving. Topics will include brand strategy, integrated marketing, and marketing analytics to further hone expertise in marketing and data analytics. Designed for marketing professionals who want to master the more complicated aspects of data, participants will learn how to creatively use technology and market data and digital marketing tools through specialized courses in order to help their businesses to make more informed decisions and to allocate resources most efficiently. Focus is on the impact that data analytics has on marketing, advertising, and brand strategy; it’s not just driving the data, it’s about making informed decisions based on the meaning of that data.
STEM MBA Admissions
All applicants for the DBU STEM MBA program must meet the following criteria:
A bachelor’s degree from a regionally accredited institution
Evidence of sound moral character and compatibility with DBU’s mission
In addition, the Master’s Degrees Admission Committee will review the following criteria as it strives to take a holistic view of the applicant in order to determine the likelihood of success in the STEM MBA program:
A likelihood for academic success as demonstrated by a GPA of 3.0 or higher. (The Master’s Degrees Admission Committee may take into consideration the student’s performance in the last 60 hours of undergraduate coursework as it reviews undergraduate performance.)
A minimum GMAT score of 425
Five or more years of significant, substantive managerial/leadership experience that may be evidenced through résumé review, applicant interview, or employer recommendations.
12 hours of graduate work from an accredited institution with a grade point average of 3.0 or higher.
Applicants who meet criteria 1, 2, and 3, in combination with one of criteria 4-6, may be granted Full Admission.The Master’s Degrees Admission Committee strives to take a holistic view of the applicant in order to determine the likelihood for success in the STEM MBA program. Applicants who show potential for graduate study, but who do not meet the criteria for Full Admission may be admitted for up to 12 hours under Provisional status.
Applicants admitted under Provisional Admission must fulfill the conditions of this status as identified by the Master’s Degrees Admission Committee in order to continue in the program past 12 hours. Students under Provisional Admission must maintain a 3.0 GPA and receive no grades below “B.” Students admitted under Provisional Admission will be granted Full Admission upon successful completion of 12 credit hours and fulfillment of the conditions of their admission as determined by the Master’s Degrees Admission Committee.
Applicants meeting criteria 1 and 2, though not meeting criteria 3 and one of 4-6, may be determined by the Master’s Degrees Admission Committee to show potential for graduate study. These applicants will be asked by the committee to complete certain requirements, such as requisite coursework and/or an entrance examination before an admission decision will be made. These applicants must fulfill all requirements which are determined by the Master’s Degrees Admission Committee as necessary prior to final committee review and admission decision.
Note: Applicants for whom there is no evidence to demonstrate a likelihood for success in the STEM MBA Program may be denied admission to the program.
STEM MBA FOUNDATIONAL REQUIREMENTS
All graduate business students are required to complete the foundational courses for the appropriate program through undergraduate or graduate coursework. Students who have not completed appropriate undergraduate business courses will be required to take equivalent courses (may be 5000 or 6000 level depending on deficiency) upon acceptance to the program. Students who have completed equivalent business courses may have any (or all) of the requisite courses waived, if courses taken meet the waiver criteria:
The completed undergraduate course is equivalent to the 5000/6000 level course.
The course grade is at least a grade earned of B.
The course is taken at a regionally accredited institution.
Foundational courses from non-U.S. universities in foreign countries may not be considered for waiver.
Foundational courses will not be accepted if completed through correspondence, life and work experience, CLEP, or other standardized testing.
STEM MBA FOUNDATIONAL COURSES
(The courses listed below are requisites and may be satisfied through undergraduate credit)
[Courses listed in brackets are the undergraduate classes which may fulfill the foundational course requirements.]
These courses do not satisfy the 42-credit-hour requirement of the STEM MBA program.
ACCT 5311 - Survey of Accounting* [ACCT 2301 Principles of Financial Accounting and ACCT 2302 Principles of Material Accounting]
ECON 5311 - Managerial Economics* [ECON 2301 Principles of Macroeconomics and ECON 2302 Principles of Microeconomics]
FINA 51.521 - Foundations of Finance* (Requisite: ACCT 5311) [FINA 3301 Corporate Financial Management]
MANA 51.521 - Management Theory* [MANA 3301 Principles of Management]
MANA 51.522 - Business Legal Environment* [MANA 3308 Business and Public Law]
MANA 6303 - Research and Statistics [MANA 3305 Management Statistics may be used if already taken. Otherwise, MANA 6303 must be taken.]
MRKT 51.521 - Marketing Concepts* [MRKT 3301 Principles of Marketing]
*Courses offered online.
CURRICULUM OVERVIEW - STEM MBA students must complete 42-credit-hours (core and concentration totaling 42 credit hours).
stem mba required core curriculum (18 HOURS)
ACCT 6321 - Managerial Accounting* (Requisite: ACCT 5311 or undergraduate equivalent)+
FINA 6301 - Corporate Finance* (Requisite: FINA 51.521 or undergraduate equivalent)
MANA 6302 - Quantitative Analysis for Managers* (Requisite: MANA 6303 or undergraduate equivalent)
MANA 6310 - Leadership in Management* (Requisite: MANA 51.521 or undergraduate equivalent)
MANA 6320 - Business Ethics* (Requisite: MANA 51.521 or undergraduate equivalent)
MRKT 6359 - Creating Value through Operations Analytics Internship (capstone experience)
MARKETING ANALYTICS CONCENTRATION (24 HOURS)
MRKT 6351 - Online Consumer Behavior
MRKT 6352 - Customer Segmentation and Descriptive Analytics
MRKT 6353 - Social Media and VOC Analytics
MRKT 6354 - Social and Mobile Marketing
MRKT 6355 - Web Analytics
MRKT 6356 - Predictive Analytics
MRKT 6357 - Digital Storytelling and Branding
MRKT 6358 - Digital Marketing and Campaigns
Total Credit Hours Required: 42 hours
Find course descriptions by category under the Graduate Course Descriptions section in the navigation panel.