SPTM4311

Examines the unique dynamics of marketing within the global sport and entertainment industry. Students will explore how traditional marketing principles are adapted to the sport context, focusing on products, events, sponsorships, endorsements, licensing, and promotions. Emphasis is placed on understanding fan behavior, brand partnerships, media integration, and the economic and cultural factors that shape the sport marketplace. Through case studies, projects, and strategic analysis, students will develop the skills to design, evaluate, and implement effective sport marketing strategies in both professional and amateur settings.