MRKT5307

This course provides the student with an understanding of the modern social media ecosystem and how it impacts contemporary marketing. Specifically, the course explores how to use social media to increase brand awareness, identify key audiences, generate leads, create sales, and build meaningful relationships with customers. This 5000-level course is cross-listed with a 4000-level course and includes specific graduate course requirements which reflect appropriate deeper learning experiences and rigor in the higher-level course.