New Product Development and Marketing
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General
Subject code
MRKT
Course Number
4331
Course Title
New Product Development and Marketing
Description
This course focuses on moving innovative and entrepreneurial solutions through the new product development process, with special emphasis on prototyping, market assessment, new product strategies, and other marketing concepts. The student will learn through the development of a strategic marketing plan for the new products or services considered. The course will also cover the process of securing patents, trademarks, and copyrights.
Min
3
Repeatable
No
Number Of Repeats
0