MANA6341

To succeed in the future, leaders must develop the resources and capabilities needed to gain and sustain a competitive advantage in both traditional and emerging markets. The strategic choices organizational leaders make constitute the essence of their strategy and these include competitive strategies, diversification strategies, and cooperative strategies. This synthesis course introduces the concept of strategic management through case analysis, team projects, and business simulation. It considers the direction and goals of an organization, environmental scanning and internal assessments, strategy formation, strategic leadership, and the implementation of strategies that will achieve exceptional performance and are aligned with the organization's mission. This course contains a field-based service-learning component.